Great question. Without context, here’s a fast way to pick a relevant, worthwhile pivot.

Decide based on your biggest constraint:

- Low conversion: pivot the OFFER or AUDIENCE. Reframe benefits, add a guarantee, sharpen the use case, or target a narrower segment with urgent pain.

- High CAC or weak ROAS: pivot CHANNEL or CREATIVE. Shift to higher-intent channels (search, affiliates), test comparison ads, retargeting bundles, or UGC.

- High churn/low repeat: pivot VALUE PROP or ONBOARDING. Add outcomes-based messaging, subscriptions, bundles, or post-purchase education.

- Price resistance: pivot PRICING/PACKAGING. Introduce entry tier, anchor pricing, bundles, or outcomes-backed guarantee.

- Stalled TAM: pivot SEGMENT or MOVE UP/DOWN MARKET. Go premium for fewer, larger customers or value-tier for volume.

- Platform risk: pivot DISTRIBUTION MIX. Balance Amazon/marketplaces with DTC and partnerships.

High-ROI pivot types with when-to-use:

1. Offer/value prop pivot: when prospects say “I don’t see the difference.”

2. Customer segment pivot: when a small niche converts far better than average.

3. Channel pivot: when intent-rich channels outperform awareness plays.

4. Pricing/packaging pivot: when willingness to pay is uneven across segments.

5. Bundling/unbundling pivot: when buyers want fewer choices or a complete solution.

6. Upmarket/downmarket pivot: when deal size or velocity is mismatched to your team.

Run a 2-week validation:

- Define a single hypothesis and success metric (e.g., +40% CVR, +30% AOV).

- Launch the smallest test (new offer page, segmented ads, trial bundle).

- Keep traffic quality constant; declare go/no-go based on pre-set thresholds.

If you share your audience, current funnel metrics, and main roadblock, I’ll recommend one best-fit pivot and the exact test plan.