90-Day Business Growth Plan: Scaling Your [Industry] Business with Sales, Marketing, and Operations

Okay, let's get you scaling! To tailor a truly effective 90-day plan, I need a bit more information from you. Please answer these questions:

**Before We Begin: Gather Context**

1. **What industry are you in?** (e.g., SaaS, e-commerce, consulting, local service business, etc.)

2. **What specific products or services do you offer?**

3. **What stage is your business in?** (e.g., Startup/Launch, Early Growth, Established/Mature, Turnaround) Briefly describe your current state.

4. **What's your approximate current monthly revenue?** (Knowing the range helps set realistic goals)

5. **How big is your team, and what are their roles?**

6. **What are your biggest current challenges/bottlenecks?**

7. **What are your top 3 business goals for the next 90 days?** (Be specific and measurable, e.g., increase leads by 30%, launch a new product, improve customer retention by 15%)

8. **What marketing and sales channels are you currently using?** (e.g., Social Media, Paid Ads, Email Marketing, Content Marketing, Referrals, etc.) How well are they performing?

9. **What tools/software are you already using?** (CRM, Marketing Automation, Project Management, etc.)

10. **What is your marketing budget for the next 90 days?**

**Example Scenario (Until you provide your answers):**

Let's assume for now you're running an **e-commerce business selling artisanal coffee beans** (Industry: E-commerce - Coffee). You are in the **Early Growth stage**, and have a small team of 3 people (you, a customer service/operations person, and a part-time marketing assistant). Your monthly revenue is around **$5,000**. Your biggest challenge is **acquiring new customers consistently**. Your top 3 goals for the next 90 days are:

* Increase monthly revenue to $10,000 (double current revenue)

* Increase website conversion rate by 20%

* Increase email subscriber list by 50%

You're currently using **Shopify, Instagram, basic email marketing (Mailchimp), and running some small Facebook Ads**. Your 90-day marketing budget is **$1,000**.

**Based on this example, here is a sample 90-Day Plan (this will be tailored once you give me your information):**

**Overall Goal:** Drive sustainable growth by focusing on customer acquisition, conversion rate optimization, and improved customer experience.

**Core Pillars:**

* **Sales:** Increase sales through targeted marketing, improved website conversions, and customer retention strategies.

* **Marketing:** Enhance brand visibility, generate qualified leads, and nurture customer relationships.

* **Operations:** Streamline processes to improve efficiency, ensure order fulfillment, and enhance customer satisfaction.

**Tools & Resources:**

* **Shopify:** E-commerce platform.

* **Mailchimp:** Email marketing platform (Consider Klaviyo for more robust e-commerce integration in the future).

* **Google Analytics:** Website analytics.

* **Facebook Ads Manager:** Advertising platform.

* **Canva:** Graphic design for marketing materials.

* **Asana/Trello:** Project management tool (free versions are sufficient).

* **Hotjar (Free Plan):** Heatmaps and session recordings to understand user behavior.

**90-Day Plan Breakdown:**

**Month 1: Foundation & Quick Wins (Weeks 1-4)**

* **Focus:** Identify quick wins, optimize existing channels, and build a solid foundation for growth.

| Week | Action Steps | Metrics to Track | Tools/Resources | Notes |

| ---- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

| **1** | **Website Audit & Optimization:** Analyze website traffic using Google Analytics. Identify drop-off points. Improve product descriptions, product photography (even DIY upgrades), and website navigation. * **Competitor Analysis:** Identify 3-5 key competitors and analyze their website, pricing, and marketing strategies. | Website traffic, bounce rate, average session duration, conversion rate, exit pages, competitor pricing. | Google Analytics, Shopify, competitor websites. | Focus on easy-to-implement changes. Prioritize improving the user experience on key product pages. |

| **2** | **Email Marketing Revamp:** Segment email list based on customer behavior (e.g., new subscribers, repeat customers, abandoned carts). Create welcome email series. Implement abandoned cart recovery email sequence. * **Customer Feedback:** Send a survey to past customers asking for feedback on their experience and product quality. | Email open rates, click-through rates, conversion rates from email, customer satisfaction scores. Survey response rate. | Mailchimp, SurveyMonkey (free version). | Personalize emails for better engagement. Actively solicit and respond to customer feedback. |

| **3** | **Social Media Engagement:** Increase posting frequency on Instagram. Run a contest or giveaway to boost followers and engagement. Focus on high-quality visuals. * **Facebook Ads Experiment:** Run A/B tests with different ad creatives and targeting options focusing on best-selling beans. Set a small budget ($10-$20/day). | Social media follower growth, engagement rate (likes, comments, shares), website traffic from social media, ad click-through rate (CTR), cost per click (CPC), conversion rate. | Instagram, Facebook Ads Manager, Canva. | Use relevant hashtags. Track ad performance daily and adjust as needed. Focus on visually appealing content that showcases the coffee beans. |

| **4** | **Content Marketing (Blog):** Write two blog posts related to coffee brewing tips, coffee bean origins, or coffee pairings. Promote blog posts on social media and email. * **Review Generation:** Implement a system for requesting customer reviews (e.g., automated email after purchase). | Blog traffic, time on page, social shares, backlinks, number of customer reviews, average review rating. | Shopify Blog, Google Analytics, email automation. | Focus on creating valuable and engaging content. Make it easy for customers to leave reviews. |

**Month 2: Scaling & Optimization (Weeks 5-8)**

* **Focus:** Scale successful strategies, optimize marketing campaigns, and improve customer retention.

| Week | Action Steps | Metrics to Track | Tools/Resources | Notes |

| ---- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |

| **5** | **Facebook Ads Scaling:** Identify best-performing Facebook Ads and increase budget (within allocated budget). Create lookalike audiences based on website visitors and customer lists. * **Partnerships:** Reach out to complementary businesses (e.g., bakeries, cafes) for cross-promotional opportunities. | Ad impressions, click-through rate (CTR), cost per click (CPC), conversion rate, return on ad spend (ROAS), number of partnership leads. | Facebook Ads Manager, LinkedIn. | Continuously monitor and optimize ad campaigns. Track partnership performance and measure ROI. |

| **6** | **Email Automation Enhancement:** Create more sophisticated email sequences based on customer behavior (e.g., product browsing, purchase history). Segment email list further. * **Loyalty Program:** Implement a basic loyalty program to reward repeat customers. | Email open rates, click-through rates, conversion rates from email, customer retention rate, loyalty program enrollment. | Mailchimp (Consider Klaviyo), Shopify. | Personalize email communication as much as possible. Make the loyalty program easy to understand and rewarding. |

| **7** | **Website Conversion Optimization (A/B Testing):** A/B test different website elements (e.g., call-to-action buttons, headlines, product page layouts) using a tool like Google Optimize or a Shopify app. * **Customer Service Improvement:** Train your customer service representative on handling customer inquiries and complaints effectively. | Conversion rate, bounce rate, average order value, customer satisfaction scores, resolution time. | Google Optimize, Shopify, Help Desk. | Focus on testing one element at a time. Provide prompt and helpful customer service. Track customer satisfaction metrics. |

| **8** | **Influencer Marketing:** Identify 2-3 relevant micro-influencers in the coffee niche and partner with them to promote your products. * **Analyze Results:** Review all data from Month 1 and Month 2.